Relationship of technology and market in an innovation process

Summary form only as given. Technological innovation will play an important role in the future. The "S" curve describes an evolution of technology. During this period of dominance of R&D and the maturity of technology, critical times exist for strategic decisions. These strategic decisions include a variety of criteria and depend also on the capability to develop a market. The authors discuss the relationship between the technological "S" and market development as a tool for an optimization of product and market evolution as well as strategic policy. They present a case study as an example of that topic and discuss the suitable policy for small high-tech companies.