The art of effective persuasion: Understanding other people's behavioral patterns can often help you communicate and persuade more effectively

A ceramic engineer brought to his supervisor's attention a type of glass he had created that turned dark when exposed to sunlight and turned clear again when brought into a normally lighted room. His boss, the firm's research and development chief, remarked, “Golly, Bob, I think you've got something there. You should let marketing take a look at it.”