Interactional promotion content using augmented reality technology

In this paper, we described making process of interactional promotion content using augmented reality technology. I used QualComm's Augmented Reality (QCAR) technology to make promotion content. Because QCAR had presented button function to manipulate augmented object, I could have added interactional factor to the content. Also, I added game content to the augmenting object because QCAR library could be used in the Unity3D game making tool. By utilizing these characteristic, I implemented Interactional promotional content based on the image marker.