A study on approaches to build cross-platform mobile applications and criteria to select appropriate approach

Mobile phones have become an inevitable part of day-to-day life and so do the mobile phone applications. User expectations about the applications are remarkably high. It is a real challenge for the application vendors to provide versatile applications in this competitive market in a short time. The challenge is even more if the application is targeted for multiple platforms. Cross platform mobile application tools are of great help in this scenario. These tools support to develop the applications for multiple platforms in less time. However cross platform application development is also not seamless, it has its own fallacies and pitfalls. The application vendors have to face lots of challenges in cross platform application development. The article targets at bringing awareness on such issues and provides information to make a suitable choice.