Study on Website Search Engine Optimization

With the rapid development of information technology, search engine optimization (SEO) technology has attracted more and more attentions. In order to improve their website visit quantity, SEO techniques can make a better ranking in the search result using the keyword selection and deployment, high quality back links, rational website constitution, and rich content, etc. This paper discusses in detail the technical process of website search engine optimization in terms of the search engine work principle, factors affecting search ranking, and website search engine optimization method.