Designing a winning (and usable) Web site

Like it or not, designing for the World Wide Web is designing a computer interface. It is not a task to be taken lightly, nor a task for the marketeers and/or writers of the world. It takes a wide range of skills to pull together a World Wide Web site that netizens will visit again and again. This paper reviews topics that are important to the design of the World Wide Web, provides examples of the good, the bad and the ugly; and, finally, provides some guidelines for those who design World Wide Web sites.