STP marketing strategies of new energy vehicles in China

The study of new energy vehicles is only one direction for the strategic development of vehicles. Marketing activities are indispensible and urgent in realizing industrialization and marketization of new energy vehicles. STP(Segmentation, Targeting, positioning) marketing strategies refer to important marketing theories for new energy vehicles entering the market. This paper will offer accurate location to the new energy vehicles production through market segmentation and choosing target market. Specialized marketing strategies will also be made to develop marketing publicizing activities, improving the market cognition and public acceptance and utilization of new energy vehicles.