Facebook and Greek Elections: New Fad or Real Transformation?

A major transformation is underway with regards to how public communications in political election campaigns are conducted in modern democratic societies [22], [27]. The Internet has created a popular milieu for the discussion of political and social issues [20], [28]. A wide range of scholars have studied the role of computer-mediated communication (CMC) in political discussion [5], [12], [20]. More recently, a new type of web technology, popularly referred to as social media, have opened up possibilities for enhanced online human-to-human interaction [23]. The use of social media has embraced a wide range of everyday life aspect, from organizing events to sharing information, and from forming groups to running entire political campaigns.