One-person firm's application product survival analysis: U.S. vs. Korea in App Store

App Store is a fast growing emerging market that has several characteristics. In over 100 App Stores, Korea App Store has two interesting points, the absence of Games category and a relatively high ratio of one-person firm which is not only producing and selling its own goods and services but also the smallest size. Compared to the United States App Store, we elucidate the one-person firm's product survival that is linked to two revealing points. We find that first, Korean one-person firm products are competitive while foreign one-person firm products are less competitive in Korea App Store. The possible reason could be insufficient understandings of market and failure of customer satisfaction. Second, the dominant position of Korean one-person firm products in Korea App Store does not last long. As new products are released and the market becomes more competitive over time, Korean OPF products are forced to exit the chart.