A SMART control framework for overcoming the buzz mobile advertisement

The attempts of using the wireless network as a new advertising media are fast growing. However, the mobile advertisement delivery tools often hamper the customers with untargeted, interruption and anywhere anytime information. Considering customers' using experience, it is possible to deliver mobile advertisements by using advanced features like sensing capability, ubiquitous computing and context aware systems. This paper proposes the control method of a system named SMART to overcome the buzz mobile advertisement challenge through an integrated context-aware mobile advertisement delivery tool, it reduces mobile advertisement overload by significantly improving the mechanism for target-delivering, scheduling, and sharing. The project's control method follows three themes: providing the personalized advertisement by considering customers' cognitive context; scheduling advertisement delivery with an intelligent reminding mechanism; and sharing advertisement through microblog.