Study on countermeasure of e-commerce of tourism enterprise: From the perspective of e-commerce maturity

As one of the four major applied areas, E-commerce of tourism enterprise's performance has drawn scholars' attention gradually. For such purpose, this paper constructs an index system which evaluates e-commerce maturity of tourism enterprise based on five elements (infrastructure construction, behavior of e-commerce, business improvement, security of e-commerce and benefit of e-commerce), and finds out the element which needed to be strengthened by using Delphi algorithm to determine its weight of each index of elements. On such basis, countermeasure of improving e-commerce, such as establishing professional website for e-commerce of tourism enterprise, constructing information system of E-commerce of tourism enterprise and developing personalized service of tourism e-commerce, was put forward to raise the performance of e-commerce of tourism enterprise.