Evaluation and promotion strategy research on information communication ability of public crisis under the background of public relations in the crisis

With the progress of science and technology and the development of the economic globalization, social is in an open system environment, in which government's image and executive force will be affected by internal and external factors and so on, so the crisis of public relations possible happens at any time, and the information communication of public crisis is an important link of the success of public relations in the crisis. Therefore, this paper established the evaluation index system of the information communication ability of public crisis through the use of statistical methods and application of scientific analysis method on basis of clarifying connotation of the information communication of public crisis. Finally put forward the strategy of improving information communication ability of public crisis.