The Evolution of Video Processing Technology and Its Main Drivers

In this paper, we will discuss the evolution of consumer video processing technology as a result of the continuing influence of three main drivers: 1) the gap between source content and display technology, 2) emergence of new multimedia interaction paradigms that break away from the couch potato stereotype, and 3) performance-oriented SW/HW platforms that enable highly interactive and immersive experiences. The content-display gap reflects accelerated growth and progress in the two segments adjacent to video processing. It is characterized by the increased access and sheer amount of heterogeneous content that is available anytime, anywhere for users to view it on any display. Next come the multimedia interaction paradigms, which have continued evolving along new dimensions such as sensorial experience (e.g., haptic, voice, gestural), moved from lean-back toward lean-forward experience, and increased quality and variety of experience (i.e., immersive, social and affective interaction). Along with the first two drivers, the computing platform provides the means to deliver the most demanding user experiences, including best picture quality, web connectivity, immersiveness, and gestural user interfaces while optimizing overall system performance. The evolution of video processing has also led to the creation of new product concepts such as the Smart TV in which content consumption, visual experience, social experience, and immersiveness are integrated and delivered through a multiplicity of highly compelling applications.