A Comparative Analysis of Trading Website Management between Mainland China and Taiwan

This study adopts a comparative case study to explore managerial difference of trading websites between mainland China and Taiwan. Taobao.com in mainland China and Yahoo! Taiwan are the selected cases. Through the credit rating system of the cases, this study collects a total of 3,243 appraisals of the sellers whose sale ranks first in eight industries. Each appraisal is used as a unit of analysis. Firstly there are 13 key management factors induced in this study. Then the comparative case study between mainland China and Taiwan is carried out according to these 13 factors. Finally this study derives three propositions. These propositions hint some managerial implications for both storekeepers in mainland China and Taiwan.