Search Engine Optimization Research for Website Promotion

In order to make the search engine transfer information efficiently and accurately and do this optimization to improve the web search ranking, beginning with understanding the principle of search engine, this paper exports the specific explanation of search engine optimization. And then it introduces the new website building concepts and design concepts for the purpose of the construction of search engine optimization. Through an empirical research from the fields of the internal coding method, the website content realizable form and website overall architecture, the paper expounds search engine optimization tools, strategies and methods, and analysis the new thought that the enterprise and e-commerce sites with the search engine do the effective website promotion. And when the user through the search engine to search, the website can get a good rankings position in the search results, so as to improve the site traffic and finally enhance the website sales ability or advocacy capacity.