Modern dental practice for the dentists in the UAE using social networking tools

Over 45% of the UAE population are using social networking tools such as Facebook, LinkedIn, Twitter, Blogs etc. and more and more people depending on digital media to search for information. Therefore it is crucial for the dentists to change their approach towards their patients in order to enhance their business. This paper has focused on the dentists in the UAE, analysed their social networking practices and proposed effective methods of using social networking tools to enhance their business aspects. The paper mainly emphasises two issues: increasing the online visibility and enhancing the business through social media marketing.