Designing a sustainable usability program

One of the biggest problems associated with establishing a routine usability program in many companies is the perception that such programs are invariably expensive and time-consuming, that the value they yield is not worth the investment of time and money required, and that failure to institute and sustain such a program does not place them at a competitive disadvantage. However, such assumptions are neither valid nor productive. This presentation will outline a management approach to designing usability programs that are a routine part of the product development methodology, are cost effective, and help ensure user satisfaction.