On the current situation of developing RFID middleware in China

The paper is intended to reveal the problems existing in domestic RFID middleware development. It contrasted the RFID middleware developing situation of Chinese and foreign countries' though the developing companies and brands, then it analyzed domestic demand, the developers' actions, the barriers of closed-loop applications, developing strategy, etc. The author thinks that domestic industry of RFID middleware gets into trouble now, and to get rid of the adverse situation, the internal and external troubles must be overcome. The most important is to create RFID middleware brands of Chinese own, form the solid RFID industry chain, and select the appropriate marketing strategy. The paper's innovation is that its analysis is combined the behaviors of supply and demand sides, and not based on single case.