A comparative study of online group-coupon sale in USA and China

Groupon is said to have created the online group-coupon sale business mode. Since it's foundation in late 2008, just in two years, Groupon has reached a value of more than 6 million dollars, and was considered to be the fastest-growing online business company. Groupon.cn in China, as a copycat of Groupon, also grows in a rapid pace. This article first gives an analysis of the foundation, operation and growing-up of the two online coupon-sale companies, then based on a survey conducted in China, the paper gave an comparison of the online group-coupon sale business in the United States and China. The paper tries to provide some suggestions to the operation of online coupon-sale companies in China.