Exploration on how to construct portal sites in tourist destinations in Shandong province

With informatization constantly deepened and tourism website increasingly increased, network marketing has become the front battle field to scramble for guest resources. This research, based on analyzing the situation of China's tourist destination portal site construction, explores the framework of tourist destination's portal site of Shandong province. With the purpose of finding solutions to the existing problems in China's portal sites, this paper contributes its research achievements on the key points of improving tourism industrial regulation, perfecting portal site functions and improving the website's service.