Visualization and Analysis of Information for Checkin in LBS Mode

With the rapid development of application of LBS (Location Based Service) model, "checkin" has become a hot word. Since the geographic position is combined with local business resources, users can interact with shops through mobile. This Mobile SNS conceals a great deal of valuable information, including users' consumption tendency, merchants' marketing strategies and so on. If we exploit the highly fragmental information and present it with visualization techniques after information integration, many potential values and regulations can be found. Based on such background, we create a multi-axes coordinate system combined with checkin points to visualize this information. Through several interactive techniques, we make a further analysis on different shops in the same commercial circle and the same shop in different commercial circles. From these visualization results, we can make proper suggestions to customers according to their consumption tendency.