Study on mode and value of search engine marketing

With the development of internet technology and internet users, search engine comes into being, which results in the appearance of a new marketing mode called search engine marketing. Search engine marketing is based on search engine technology and internet users' dependence on search engine, which becomes an important marketing mode under the background of e-commerce. Comparing with the traditional network marketing, search engine marketing has different characteristics and marketing modes, as well as its more values.