Comparing media types and delivery methods on mobile terminals

If a user had a choice of watching the latest television news on the mobile phone, or listening to the news on the radio, or reading text news with the mobile, what would he choose? The project conducted three trials, in which mobile terminals were used in such a variety of situations that no single media type and no delivery method was able to fulfill all needs. Unlike previous studies, the results indicate that mobile television does not involve low commitment: The users did not usually do anything else while watching. Furthermore, just surfing around or viewing an arbitrary program flow seems not to be enough. Even though one of key motives of mobile television use is to kill time, people may want to kill time with content which is appropriate for that particular moment. Entertainment in mobile broadcast content was found problematic, because mobile viewing is typically short term and fragmentary; thus the users often missed the beginnings of episodes.