A Study on Determining Marketing Strategies for E-Business

Marketing Mix (4Ps) is a traditional marketing theory which stresses the mixing of a variety of factors in marketing strategies. Today, with online purchasing gaining its popularity, some factors in 4Ps strategies should be changed to meet the demand of this new business style. This article, based on research results from China's undergraduates, explores 4Ps strategies that company may adopt when sell their products online.