The Influential Factor of the Responsiveness in Intangible Cultural Heritage Tourism

This paper puts the responsiveness in the view of the tourist of t This paper puts the responsiveness in the view of the tourist of the intangible vulture heritage and research the relation between the responsiveness and the experience of the tourists, It points out that the factor of the responsiveness is the tourists' subjective evaluation of the tourist experience of the intangible culture heritage, defines the conception of responsiveness and the category of the theory research, and constructs the model and extended models of the responsiveness theory. In the theory model of responsiveness, the paper probes two variables which influence tourists' responsiveness of the intangible culture heritage. One is the varible of the experience subjects, and the other, the experience object. Besides, by the use of the research result about the theory for reference, the paper defines the variables of experience subject and object, dimensions and index of measure, and puts forward five hypotheses.