Study on influential factors of customer loyalty under the C2C online shopping mode

The article takes C2C online shopping pattern as the background of customer loyalty research, drawing on relevant theoretical research results and combines with the characteristics of C2C online shopping mode, and then comes up with three factors that affect customer loyalty and the theoretical model, bringing forward relevant assumptions. Through questionnaire design, questionnaire survey and sample data collection, using correlation analysis and multiple regression analysis to process and analyze data. Finally, hypotheses are verified, drawing relevant conclusions.