How to build an attractive corporate website — To business managers

With the rapid development of the network technology and applications, more and more companies choose to create their own web site to open up new business market and enhance their core competitiveness. In this article, we first introduce what enterprises should analyse before building their website, and we focuse on definition of site objectives, site user analysis, the analysis of technical level, the cost and profit of site. And when designing the web site, what will be present in the site, the update of information and building brand should be considered. At the end of the paper, implementation and management are proposed.