Factor analysis of E-commerce usage basing on Internet privacy

Usually consumers need to provide private information when using E-commerce service. While this special information is vulnerable to leak, resulting from Internet operators' deregulation or government's surveillance and the potential venture blocks the development of E-commerce. Basing on Internet consumers' concerns about privacy violation, this paper establishes a structural equation model of the factors of Ecommerce usage which is testified through empirical research. Then we discuss the relationship of Internet industry self-regulation, concerns about government surveillance and concerns about privacy, and their effect on consumers' E-commerce usage.