Are social technologies really invented? [Reflections]

In a memorable scene from the movie The Social Network, Mark Zuckerberg is deposed by a lawyer for the Winklevoss twins, who are suing him, claiming that Zuckerberg had stolen their idea for Facebook. Zuckerberg's attention wanders. When he is accused of being inattentive, he comes out of his fog and points his finger across the table at the Winklevoss twins and their lawyer, saying, "You have part of my attention. You have the minimum amount. The rest of my attention is back at the offices of Facebook, where my colleagues and I are doing things that no one in this room, including and especially your clients, is intellectually or creatively capable of doing."