ComSoc Marketing: Valued offerings for valued customers [The President's Message]

Determining what products and services customers find of value is a crucial aspect of marketing. Our society members are "customers," with the Society's marketing efforts having primary focus on satisfying their needs while meeting the broader goals of their Society. Since any organization must operate within the boundaries of its mission and/or goals, we revisit the goals of the IEEE Communications Society (ComSoc) first, which are two-fold: (1) Scholarly - scientific and directed toward the advancement of the theory, practice, and application of communications engineering and related arts and sciences. (2) Professional - promoting high professional standards, development of competency and the advancement of the standings of members of the professions.