Accelerating the media business with MPEG extensible middleware

The development of successful multimedia applications is becoming a challenging task due to short deployment cycles and the huge amount of applications flooding the market. One major problem that the multimedia industry is facing in this area is the heterogeneity of the content-delivery chain. The classic model in which all the components, such as the authoring, distribution, and playback, were known in advance, has now evolved into an interconnected network of programmable processing units that are no longer dedicated and built for one purpose.