Research on SEO strategies of university journal websites

University Journals are an important platform for universities' resource sharing and management, so far the construction of University Journal Websites developed rapidly. After the establishment of the sites, University Journals facing the problem of how to promote the sites, and search engine promotion is a good choice. But then we should consider how to do search engine optimization(SEO). In this paper, consindering the features of university journal websites, doing the SEO strategies from those aspects: directory structure, keyword strategy, URL pseudo-static, code optimization and inbound links.