Fashion design conception based on female physical attractiveness

The objective of the study was to provide a new perspective and entry point for creative fashion design. Through analyzing the historical evolution of female physical attractiveness, the interactive evolution of physical beauty and clothing popularity is summarized since ancient Greece to the 21st century. Three basic design techniques, involving bareness, reproduction and exaggeration, which are used in the expression of physical beauty, were put forward. The design process based on the ideal of female physical beauty was described, including decision making of the popular features of physical beauty, the choice of design techniques, and the application of principles and elements of design.