Internet-future communication within the industry

The Internet is nearly 30 years old, having been used extensively by academic and government sectors since its birth. More recently, dramatic increases in participation by the industrial sector have been in evidence. However, the cement industry, including cement manufacturers, equipment manufacturers, and related organizations, has not yet become an active participant. Why should the cement industry embrace the Internet? What are the potential benefits, both economic and otherwise? Electronic mail, providing efficient communications among its members, is only one. Others include the sharing of research and promotional information; educational programs (distance learning) on cement and concrete via the Internet; access to timely information, including regulatory and industry information; and electronic discussion groups in which technical problems and ideas can be addressed and discussed. Before participation becomes a reality, several things need to occur. Industry leaders must be convinced that there is sound economic reason to invest the time and money in their companies' participation. They also need to be educated on its use and to see how other related industries are using it. And they need to provide input on the specific types of information and services that are needed. This paper outlines the potential benefits of the Internet, demonstrates both existing and developing applications, and describes specific efforts toward a unified presence by the cement and concrete industries.