Cognitive parameters based seller agent selection in B2C E-Commerce

Multi agent system (MAS) model has been extensively used in the different tasks of E-Commerce such as customer relation management (CRM), negotiation and brokering. We have our objective in this paper to evaluate seller agent's various cognitive parameters like capability, trust, and desire for selection of the best seller agent. The selection of the best seller agent from ordering queue, it helps for negotiation strategies to find out most profitable proposal by which both buyer and selected seller can get profit. In this work we have provided a logical cognitive model.