The Research of Building Business Intelligence System of the Retail Business in Web Environment

In Web environment,information is easier to get for the retail enterprises. However, knowledge discovery in databases become increasing difficulty. Data sources in Web environment is unstructured, these data need to enter the business intelligence through the pretreatment system. Business Intelligence enables retail to be intelligence and automation, including market basket analysis, customer value analysis and forecasting, and cross-selling. Assessment of business intelligence system should follow the appropriate principle, so as to meet the business intelligence trends.