Affiliate internet marketing: Concept and application analysis | IEEE Conference Publication | IEEE Xplore

Affiliate internet marketing: Concept and application analysis


Abstract:

Modern e-business brought new marketing techniques required in today's competitive market. Affiliate marketing proved itself as one of the most successful and in this pap...Show More

Abstract:

Modern e-business brought new marketing techniques required in today's competitive market. Affiliate marketing proved itself as one of the most successful and in this paper basic concepts and ideas of affiliate marketing as an internet marketing technique are described. Its importance and growth related to the development of internet and ebusiness are also presented. In order to describe the idea of implementing an affiliate program in the field of managing mobile companies services, the definitions of basic concepts of affiliate program, processes inside a program, affiliate network and payment models are also given. Important questions such as software support for affiliate programs and suggestion of steps which to follow when creating such a program have also been discussed.
Date of Conference: 02-04 November 2010
Date Added to IEEE Xplore: 03 December 2010
ISBN Information:
Conference Location: Cairo, Egypt

References

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