3G Mobile TV Acceptance in Indonesia

Studies on intention to use, adopting the technology acceptance model (TAM), have been reported but their extended models do not provide a good explanation of the determinants of intention to use 3G mobile TV. The present study develops and examines a more comprehensive technology acceptance model by introducing new typical constructs and identifying their role in promoting the behavioral intention to use 3G mobile TV service. The results show that constructs such as normative pressure, price level, perceived availability, and perceived quality are meaningful extensions of TAM, since they were found to be strong determinants in predicting the behavioral intention to use a 3G mobile TV service in Indonesia.