The Nature and Experience of Eco-friendly Operation of Enterprises

The concept of eco-friendly operation of enterprises has been put forward for a long time but up to now we cannot find a clear definition for eco-friendly operation. Most of existing research and paper define eco-friendly operation from the viewpoint of environmental protection. Existing environmental concept, to some extent, hampers business getting profit. So clarifying the nature of eco-friendly operation of business is very important for business sustainable development. In order to provide a theoretical basis of business eco-friendly operation this paper explores the internal mechanism and core content of business eco-friendly operation and makes some extend analysis by historical methodology. In this paper we theorize the mechanisms of the experience of eco-friendly operation during the pursuit of both environmental performance and financial performance.