A Study on Valuation Methods of E-business Enterprise Based on Real Options

With the emergence and development of Internet technology, e-business enterprises sprang up like bamboo shoots after a spring rain. E-business enterprise valuation has become the focus of attention because of the flexibility of e-business enterprises' business and profit model. In the systematic analysis of characteristics of e-business enterprises, Black-Scholes option pricing model are introduced to establish e-business enterprises valuation system based on the real option. In addition, the study also takes e-business enterprises M&A as an example to verify the operability of the above system, which provides a new perspective and way of thinking for the e-business enterprises valuation.