Marketing Functions and Features of Exhibition in “e” Environment

Exhibition is an important enterprise marketing platform to explore the market. It has not only these capabilities of gathering information, promotion and expanding place, but also features of low-cost and distinctive-effect. In “e” environment, the marketing function of exhibition is better. Network exhibition, which has more promotion and interactive features, makes it possible to never end. A successful exhibition also needs to integrate with other supporting industries, such as restaurants, hotels, tourism, advertising, commerce, telecommunications, transportation, etc.