Pricing Strategy of Reverse Supply Chain Based on Multi-Periods Recycling

Based on multi-periods recycle of used-products, the pricing model of reverse supply chain with changeable remanufacturing cost is constructed. Collected used-products' sales channel are divided into two situations, one situation is the used-products that can be used directly enter into the second-hand market and the other situation is the used-products that can not be used directly will be remanufactured in this model. In our study, the optimal prices of the manufacturer's reclaiming price and the retailer's collecting price are given by game theory. The numerical analysis have shown that: the discount rate will affect the manufacturer's reclaiming price and its profit, the retailer's collecting price and its profit.