Evaluation of the content delivery performance of tourism e-business website in China: A case study from top 20 websites

E-business is the more and more important channel for travel & hotel booking and payment especially in China for the fast development of cyber industry and a rapidly increases number of netizens in the country. The paper selects top 20 tourism e-business websites in China. Then evaluate the effectiveness of the websites with the purpose-value framework of evaluation on the content delivery performance. The paper finds that though it has been improved on the effectiveness of tourism e-business websites in China there are still some problems which need to solve.