Knowledge Management (KM) in automobile: Application of a value chain (VC) approach using KM tools

Knowledge Management (KM) has undoubtedly made strong inroads in the automobile industry. However, for KM to be effectively leveraged and permeate across an organization's value chain, a KM based approach is crucial. Hence, a conceptual framework with a KM based injection across the value chain espoused in this paper is crucial for sustaining and projecting competitive advantage and consequently growth much needed in the automobile sector today. Relationships between internal and external stakeholders have changed with the availability of the internet. Automobile manufacturers must now look inwards by paying emphasis on its value chain as an opportunity to be exploited. The framework outlined in this paper was formulated through case discussions with leading local automobile manufacturers. It also examines the use of KM systems/tools, utility of knowledge tools and opportunities to fuse KM across ones value chain with the interest of adding value to customers and stakeholders alike.