Research on Consumer Confidence in the Online Store

Online store is convenient than a physical store, but the development of China's Internet store also in its infancy. Many literatures for the network study the trust, however, most of them studied before buying and e-commerce environment. My study hopes to buy a whole online store for the flow-way trust the focus of the theoretical study to explore the impact of today's trust. The trust put forward B2C architecture: trust in the network stressed that the overall impact of the store as well as to customers between the recommendations to establish a network to the customer loyalty level, creating the largest corporate profit. In this study, the model contains two main levels: the purchase of pre-factors, and after the purchase of factors. Through two kinds of levels to explore ways to affect the trust and from the empirical research found that China's current online store in the obstacles, to explore how to increase consumer' s business confidence.