Web collaboration motivated by colors emotionally based on common sense

Quality of life is one of the main concerns nowadays for everybody. Also it is considered that is necessary to save time, space, energy, etc, in order to guarantee comfort, family health links and good job results. Work at home is becoming more common, especially through the Web. Collaborative and participatory work via Web tends to increase due to teams of people's needs in accomplishing tasks separated by distance and time, which demands more effort and stronger commitment from each person. In this context, it must be considered cultural differences, which interfere with the performance of each individual and either promote or deny the communication intended for the group. Especially nowadays with many computer based environments for supporting such tasks, the culture factor is becoming imperative to reach teams' success. Differences among people make difficult the definition of universal parameters that organizations can use to motivate people. There is always a subjective component in motivation that is complex, related to culture and individual values. Color, learning style and the use of a certain vocabulary vary according to the culture. This paper aims to discuss a multidisciplinary analysis about colors and stimuli in computer environment using common sense knowledge, considering the cultural associations people make with colors, showing how it can motivate users to Web collaboration using color symbolically built in the culture.