Designing Cultural Heritage Contents for Serious Virtual Worlds

This paper discusses a virtual world (VW) environment, called travel in Europe (TiE), aimed at promoting a meaningful interaction with artistic heritage. TiE is based on contents collected by cultural experts, which are offered to the user through an online 3D VW. In TiE users live challenging and compelling experiences by interacting with virtual representations of the European heritage. The paper present the main concept of TiE and come lessons learned useful for cultural experts interested in developing contents for VWs.