Study on Customer Equity Formation from Relationship among Customer-Centered Marketing Theories

The forming mechanism of customer equity is the foundation of study on customer equity driver and promotion. Through studying the previous research, this issue discusses customer equity formation from relationship among customer-centered marketing theories, and then analyzes the relationship between customer loyalty and customer equity, the relationship among customer satisfaction, relationship marketing, brand marketing, customer value and customer loyalty. The forming mechanism framework of customer equity is established, which is supposed to provide reference to following study on customer equity formation.