Extracting the international markets of a tourist destination from inlinks

So far, the markets of a tourist destination are determined mainly by questionnaire survey. Based on our previous work, a hyperlink-based GIS model called the “bulb” model is proposed to extract the international potential markets of a tourist destination from inlinks to its websites. In this paper, the principle and implementation of the “bulb” model are introduced in detail. In addition, a case study using the “bulb” model to extract the international potential markets of the Imperial Palace from hyperlinks linking to its website is provided to show how the “bulb” model may be applied.