Abstract:
Customer lifetime value (CLV) is one of the key metrics in marketing and is considered an important segmentation base. By using survival-analysis approach, this paper stu...Show MoreMetadata
Abstract:
Customer lifetime value (CLV) is one of the key metrics in marketing and is considered an important segmentation base. By using survival-analysis approach, this paper studies the calculation of the parameters of retention rate and customer lifetime. Then an improved CLV model is attained and an example is discussed in detail.
Date of Conference: 31 March 2009 - 02 April 2009
Date Added to IEEE Xplore: 24 July 2009
Print ISBN:978-0-7695-3507-4
Contents 